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About us

Peter B. Luther

Peter is a retired senior executive with over 30+ years of proven leadership across a wide spectrum of consumer health and CPG businesses including nutritional supplements, OTC medicines, skincare, oral care and medical devices & diagnostics with global experience in both large corporations and smaller PE and VC backed company environments.


Peter is an executive advisor for several private equity firms and serves as a board director. Peter

is currently the Chairman of the U.S. Soccer Foundation and a Board Director with Xtresse and

Lifestyles businesses. Prior to his retirement, Peter was President and Chief Executive Officer of

Atrium Innovations, a globally recognized leader in nutritional supplements with such brands as

Garden of Life and Pure Encapsulations. Peter joined Atrium in 2014 after the company was taken private by Permira and led it through its successful acquisition by Nestlé in March 2018 for $2.3 billion, representing a strong 4.3x investment return.


Before Atrium, Peter was with Johnson & Johnson for 25 years where he served as President of

several of the company’s large divisions over his last 10+ years including J&J Consumer

Healthcare, J&J Beauty Care, J&J OTC and LifeScan. During his tenure, Peter had the opportunity

to lead some of the world’s most iconic brands, including Neutrogena®, Aveeno®, Listerine®, Band-

Aid®, Neosporin®, Tylenol®, Zyrtec®, Rogaine®, OneTouch® and Splenda® among others.


Peter has a BA in Economics from Kenyon College and an MBA from the Kellogg School at

Northwestern University




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